B.Des in Fashion Communication: Scope & Career Opportunities

What is Fashion Communication?

Fashion Communication is one of the newest and upcoming fields in the fashion industry. Today, the fastest growing field is fashion and many Indian brands are competing with International brands. This is building tremendous possibilities for the designer of fashion communication, who will work on design strategies, brand, portfolios etc. Students will also work on areas such as visual merchandising, styling, graphic design, display and exhibit design, advertising, public relations, and creative writing. Students conceding degree in fashion communication, will have high level of skills and domain knowledge, and will emerge as professionals who offer exceptionally effective communication solutions for the fashion and lifestyle industry.


  • Candidates who have passed 10+2 in any discipline can pursue Fashion Communication in bachelor's degree level.
  • Candidates who have bachelor's degree certificate in Fashion Communication are eligible to pursue Fashion Communication in master and doctoral level at Indian and foreign universities.
What is the scope?

 Students will learn about the process of design and how to apply human centered approach to problem solving. An optimum mix of traditional and new design skills is offered along subject like history of design and creative process. The curriculum includes areas such as graphic design, visual merchandising / retail experience design, event management, photography, styling, advertising, public relations and creative writing specific to fashion and lifestyle industry. A good course in communication will wing you with an understanding of web and multimedia design, computer graphics, illustration, product design, exhibition design, visualizing and art direction, typography and photography.

What are the career options? 

Fashion communication students grow as aggressive professionals who are qualified to offer the most effective and financially feasible communication solutions for the fashion as well as for lifestyle industry.  Fashion Communication will cover diversity of opportunities in following field such as marketing, advertising, public relations, and journalism and has long been considered one of the industry's untapped career resources. All the students in this stream will study illustration, packing, photography, event planning and production.

  • National Institute of Fashion Technology
  • Bangalore National Institute of Fashion Technology
  • New Delhi National Institute of Fashion Technology
  • Mumbai National Institute of Fashion Technology
  • Chennai Symbiosis Institute of Design
What are the job roles?
  • Fashion Designer
  • Graphic Designer
  • Fashion Journalist
  • Professor
  • Design Assistant
  • Fashion Assistant
  • Fashion Marketing Manager
  • Fashion Editor
  • Fashion Photographer
  • Art Director
List companies who hire these professionals:
  • Pantaloon
  • Shopper's Stop
  • Marks & Spencers
  • Christian Dior
  • Lifestyle
  • Benetton
  • Liberty
  • Free look
  • Lopez Designs
  • Times of India
  • Asian Age
  • Femina
  • MTV

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